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2017 Barcelona International Motor Show

2017 SEAT Ateca FR, Ibiza, Leon Cupra at Automobile Barcelona 2017

2017 SEAT Ateca FR, Ibiza, Leon Cupra at Automobile Barcelona

In the framework of Automobile Barcelona – the new name given to the classic Barcelona Motorshow in its updated, more connected version and which is being held from today until May 21st – SEAT is giving the public a close look at the developments in connected car that the company announced at the recent edition of the Mobile World Congress (MWC). This enables SEAT to take its cutting-edge technologies from a professional exhibition to the general public at a popular event such as the Barcelona motorshow.

Visitors to Automobile Barcelona can get hands-on demonstrations of technologies such as Digital Access, Parkfinder or a simulator that shows what future driving will be like, according to company President Luca de Meo during his keynote address today at the motorshow. In his speech, the President of SEAT announced that with agreements and projects such as Travipay and Waze, and with a centre of excellence like SEAT Metropolis:Lab Barcelona, with more projects to come, the company is accelerating the creation of its digital ecosystem in Barcelona. “For me this reflects the greatness of Barcelona, where innovation, progress and development find their ultimate expression” he stated.

In this sense, de Meo announced that visitors to the SEAT stand at the Motorshow can, for the first time, try out the new Waze for Android Auto, Google’s GPS navigation app. In the next few weeks, Google intends to launch the beta version of this new app, which will be compatible with all SEAT cars that are equipped with Full Link. With the addition of one of the most widely-used and best rated navigation apps in its cars, SEAT is taking another step forward in offering connectivity technology to facilitate mobility and enhance users’ driving experience.

“SEAT is increasingly strengthening its position as a front-runner in the connected car. Incorporating the new Waze app for Android Auto in our vehicles is in line with our goal of offering a driving experience that is easy, connected and personalised, and one which enables us to continue to make progress in configuring our digital ecosystem” pointed out Luca de Meo. “We are the carmaker with the youngest customer base, whose age is almost 10 years younger than the European average. Offering them Waze directly in their car is a great step forward in our commitment to connectivity”.
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2017 Barcelona International Motor Show

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