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2017 Barcelona International Motor Show

At Automobile Barcelona, SEAT is giving the public a close look at the developments in connected car that the company announced at the recent edition of the Mobile World Congress (MWC), giving SEAT the opportunity to take its cutting-edge technologies from a professional exhibition to the general public at a popular event such as the Barcelona motorshow. The company is also using the motorshow platform to continue promoting its connectivity ecosystem.

The authorities expressed interest in the developments by the brand in terms of product and connectivity. In addition to getting a close look at the vehicles exhibited by SEAT at the motorshow, the Ateca FR, the new Ibiza and the new Leon Cupra, they also tried out the simulator that shows what the future of driving will be like as well as a 4D system of augmented reality. Furthermore, they were able to admire the design exercise that pays tribute to the SEAT 600 that the company has created to celebrate the 60th anniversary of this iconic model, and a Ducati motorcycle and the King’s Cup trophy on display in the stand.

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2017 Barcelona International Motor Show

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